Every day our senses are bombarded with images on posters, hoarding or magazines. Ever wondered how the same image looks to ostensible on the hoarding and so subtle in the magazine! Many images are so heavily manipulated that they could claim to be a piece of art.
Our photographs are definitely pieces of art and the results are immaculate. This is not because we understand the technique and are able to differentiate between chiaroscuro and silhouette but because we can predict the outcome. We love to exploit our skills to satiate our creative juices.
FOOTPRINTS' is a part of the modern commercial photographic world and evokes desirable and predictable results. We deal in advertising photography, to illustrate a service or product and fashion photography, to emphasize the product or brand.
